Eckhart Nickel

Dr. Eckhart Nickel studied German Literature and Art History in Heidelberg and New York and graduated with a study on Thomas Bernhard and Dandyism. The first chapters from his forthcoming novel „Hysteria“ (Piper 2018) won him the Kelag-Prize at the Bachmann-Wettbewerb 2017. He also works as a Journalist for the Frankfurter Allgemeine Zeitung  and is Editor-in-Chief of ACHTUNG Magazine.

Talk: Hunting High & Low

Track: Lifecycles of a Cultural Distinction
Date: Day 1 – 14:30
Location: Neufert-Mansion, Gelmeroda
Language: German

The unstoppable rise of Muji as a highbrow aesthetic brand with low-cost product strategies. What once started with the leftovers of a mushroom, is now a japanese lifestyle imperium challenging the likes of Ikea: What can the modus operandi of Muji tell us about the complex dynamics of cheap and expensive (Karl Lagerfeld: „If you’re cheap, nothing helps.“), craftsmanship and mass production, marketing techniques and the aesthetic superiority of Japan itself? The lecture will discuss a unique german-japanese cooperation as an example: the development of an umbrella, that Konstantin Grcic created for Muji in 2006.

Under the patronage of

Deutsche UNESCO Kommission

Supported by

Thüringen

Organized by

Media and event partners

BauNetz
Bauwelt
Brandeins
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